WORK

Case Study #1: Win over mobile execs where they live.

Client: GSMA, Ltd. The GSMA represents the interests of mobile operators worldwide and produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.

Assignment/Project: Facebook app and ad buy.

Objective: Challenge “C” level executives on their knowledge of the mobile community while driving interest to GSMA’s Mobile World Congress symposium.

Solution: Our Facebook Mobile World Culture Trivia Challenge app and targeted ad campaign prompted the audience to correctly answer trivia questions in a limited time frame. Winners were captured in an app leader board and invited to post their scores to their own Facebook pages.

Results: With more than 1,000 unique game participants, we generated significant buzz for the GSMA and its Mobile World Congress.

GSMA-FBGAME

Case Study #2: Skyrocket sales through dealer-level direct marketing activities.

Client: Harley-Davidson Motor Company.

Assignment/Project: Develop a turn-key program to increase MotorClothes sales.

Challenge: Help Harley-Davidson identify its best MotorClothes customers in order to maximize return on its marketing spend.

Solution: Spot-on creative and sophisticated modeling techniques designed to elicit behavior from the targeted audience.

Results: Getting the right message to the right people at the right time generated a 17% incremental sales lift.

MC

Case Study #3: Bring new blood to the brand, sooner.

Client: Harley-Davidson Motor Company.

Assignment/Project: Direct mail campaign for a new product launch.

Challenge: Introduce new product and inspire young adult intenders to want to ride a Harley-Davidson motorcycle.

Solution: An attention-grabbing direct marketing mailer with a glittering envelope that echoed Harley’s newly launched Hard Candy Custom big flake paint. Inside, a grommeted flipbook highlighted product features and invited the audience to “Write the next chapter.”

Results: Campaign finished 18% ahead of projected results and generated more than $175,000 in incremental margin.

HCC

 

Case Study #4: Swap a boring mailer for triple-digit ROI.

Client: Harley-Davidson Financial Services.

Assignment/Project: Motorcycle financing pre-qualification mailer.

Challenge: Show proof of concept for a financial services mailer unlike any other.

Solution: Stop the right customers in their tracks with a highly targeted, totally different mailer.

Results: We blew away everyone’s expectations with a whopping 534% return on investment.

prequal